We asked that question in an email to DMI’s press office and are still waiting for a response. What will the dairy checkoff programs do about the manner in which Danone is stealing and perverting past real milk campaigns to dupe consumers into thinking NextMilk is real and better? What will be done about the packaging made to resemble whole milk? The current administration shows little respect for milk’s integrity in the new draft guidance and other bureaucratic moves. There is much to say about the FDA’s track record of ignoring its own standards of identity for milk and other dairy products. Plant-derived proteins only contain some of these amino acids. No importance is given to milk as a COMPLETE protein with all 9 essential amino acids we must get from our foods and beverages because our bodies don’t make them.Īnimal-derived protein, like in dairy and meat, contain all of these amino acids. The FDA draft guidance “recommends” a “voluntary” statement about nutritional deficiencies, but this is not mandatory.Įven the voluntary statement criteria are described as being measured against USDA’s Food and Nutrition Service “substitution levels” for key nutrients, not what milk actually contains.įurthermore, no importance is given in the FDA draft guidance to the differences between calcium additives and natural bioavailable calcium. Somehow, the FDA concluded that consumers are not being misled! FDA has caved to big global corporations seeking to exploit the nutritional benefits that are unique to real milk for their own fake-product financial gains.įDA even acknowledged in its draft guidance that consumers are confused about the nutritional differences and that a smaller percentage of consumers may even be confused about whether or not these products contain milk. The recent FDA draft guidance on labeling of plant-based and other imitations is pathetic. Several weeks ago, in Farmshine, I authored an article detailing Danone’s timeline on plant-based imitations for the milk, yogurt and cheese categories and the company’s stance on seeing this fake-milk area as the growth market they are investing in. This move by Danone’s Silk actually mocks producers of Real Milk. In fact, Danone is deliberately corrupting the iconic milk mustache of the former MilkPEP ‘Got Milk’ campaign, which was originally launched by the California Milk Processor Board that started Got Milk 30 years ago. Never has the flagrant abuse of misleading marketing been more corrupt.ĭanone officials have been quoted in news releases saying their NextMilk campaign is aimed at “inspiring a new generation of plant-based milk drinkers.” This includes putting imitation ‘Nextmilk’ mustaches on the adult daughters and sons of several “Got Milk” celebrities that donned real milk mustaches decades ago.
22, is timed perfectly for Danone’s new advertising campaign to position its Silk Nextmilk as “the better milk.” In what appears to be scripted unison, the disappointing draft guidance on imitation milk labeling, published by the FDA on Feb. By Sherry Bunting, Farmshine, March 3, 2023
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